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PRIVACY POLICY

Your privacy is important to us. This policy explains how Tennis Australia collects, uses, and protects your personal information.

Last updated: January 15, 2025 12 min read

1. INTRODUCTION

Tennis Australia Limited (ABN 61 006 281 125) ("Tennis Australia", "we", "us", or "our") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website australianopen.com, purchase tickets, use our mobile applications, or interact with us in any other way.

By accessing our services or providing us with your personal information, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with our policies and practices, please do not use our services.

Australian Privacy Principles

This policy complies with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) and, where applicable, the EU General Data Protection Regulation (GDPR).

2. INFORMATION WE COLLECT

We collect several types of information from and about users of our services:

Personal Information You Provide

  • Name, email address, postal address, and phone number
  • Date of birth and gender
  • Payment information (credit card details are processed securely by our payment providers)
  • Account credentials (username and password)
  • Preferences and interests related to tennis and the Australian Open
  • Photos or videos you submit through our platforms
  • Communications you send to us

Information Collected Automatically

  • Device information (browser type, operating system, device identifiers)
  • IP address and approximate location
  • Pages visited and time spent on our website
  • Referring website or source
  • Click patterns and interaction data
  • Mobile app usage data and crash reports

Information from Third Parties

  • Social media profile information (when you connect your accounts)
  • Data from our business partners and sponsors
  • Publicly available information

3. HOW WE USE YOUR INFORMATION

We use the information we collect for various purposes, including:

Service Delivery

  • Processing ticket purchases and managing your bookings
  • Providing access to venue facilities and services
  • Delivering personalized content and recommendations
  • Managing your account and preferences
  • Responding to your inquiries and support requests

Marketing & Communications

  • Sending newsletters, promotional offers, and event updates
  • Conducting surveys and research
  • Personalizing advertisements on our platforms and third-party sites
  • Running competitions and prize draws

Business Operations

  • Analyzing usage patterns to improve our services
  • Detecting and preventing fraud and security threats
  • Complying with legal obligations
  • Enforcing our terms and conditions

Marketing Preferences

You can opt out of marketing communications at any time by clicking the "unsubscribe" link in our emails or updating your preferences in your account settings.

4. SHARING YOUR INFORMATION

We may share your personal information with the following parties:

Service Providers

We engage trusted third-party companies to perform services on our behalf, including payment processing, email delivery, data analytics, customer support, and marketing assistance. These providers are contractually obligated to protect your information.

Business Partners & Sponsors

With your consent, we may share information with our official partners and sponsors for joint marketing initiatives. You will always have the opportunity to opt out of such sharing.

Legal Requirements

We may disclose your information when required by law, court order, or government request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

5. COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to enhance your experience, analyze usage, and deliver personalized content.

Types of Cookies We Use

Essential Cookies

Required for the website to function properly. Cannot be disabled.

Analytics Cookies

Help us understand how visitors interact with our website.

Marketing Cookies

Used to deliver relevant advertisements and track campaign effectiveness.

Preference Cookies

Remember your settings and preferences for a better experience.

Managing Cookies

You can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website. You can also manage your preferences through our Cookie Consent tool available at the bottom of every page.

6. DATA SECURITY

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit using SSL/TLS protocols
  • Secure storage with access controls and authentication
  • Regular security assessments and penetration testing
  • Employee training on data protection practices
  • Incident response procedures for potential breaches

While we strive to protect your information, no method of transmission over the Internet is 100% secure. We encourage you to use strong passwords and protect your account credentials.

7. YOUR RIGHTS

Depending on your location, you may have certain rights regarding your personal information:

Access

Request a copy of the personal information we hold about you.

Correction

Request correction of inaccurate or incomplete information.

Deletion

Request deletion of your personal information (subject to legal retention requirements).

Data Portability

Receive your data in a structured, commonly used format.

Objection

Object to processing of your information for certain purposes.

To exercise any of these rights, please contact our Privacy Team using the details provided below. We will respond to your request within 30 days.

8. CHILDREN'S PRIVACY

Our services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe we have collected information from your child, please contact us immediately, and we will take steps to delete such information.

For users between 13 and 18 years of age, we recommend parental guidance when using our services and encourage parents to discuss online privacy with their children.

9. INTERNATIONAL DATA TRANSFERS

Your information may be transferred to and processed in countries other than Australia, including countries that may have different data protection laws. When we transfer your information internationally, we ensure appropriate safeguards are in place, such as:

  • Standard contractual clauses approved by relevant authorities
  • Binding corporate rules for intra-group transfers
  • Certification schemes such as Privacy Shield (where applicable)
  • Your explicit consent where required

10. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

  • Post the updated policy on our website with a new "Last Updated" date
  • Notify you by email (if you have an account with us)
  • Display a prominent notice on our website

We encourage you to review this policy periodically to stay informed about how we protect your information.

11. CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Privacy Team

+61 3 9653 1234

Tennis Australia

Olympic Boulevard
Melbourne VIC 3001
Australia

If you are not satisfied with our response to your privacy concern, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.